Aliquam tincidunt mauris eu risus

April 7, 2009 2:07 am5 commentsViews: 18

15This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Long copy or short – You decide

As a marketer, you probably don’t even believe in body copy. Let alone long body copy. (Unless you have a long body yourself.) Well, truth is, who‘s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth is, fact is, and who’s to blame you. Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your entry. That’s why God gave us big blue pencils. So we can expunge every example of witted waffle.

For you, the skies will be blue, the birds will sing, and your copy will be crafted by a dedicated little man whose wife will be sitting at home, knitting, wondering why your entry demands more of her husband‘s time than it should.

But you will know why, won‘t you? You will have given her husband a chance to immortalize himself in print, writing some of the most persuasive prose on behalf of a truly enlightened purveyor of widgets. And so, while your dedicated reader, enslaved to each mellifluous paragraph, clutches his newspaper with increasing interest and intention to purchase, you can count all your increased profits and take pots of money to your bank. Sadly, this is not the real copy for this entry. But it could well be. All you have to do is look at the account executive sitting across your desk (the fellow with the lugubrious face and the calf-like eyes), and say ”Yes! Yes! Yes!“ And anything you want, body copy, dinners, women, will be yours. Couldn’t be fairer than that, could we?


  • I and my guys came looking at the great secrets and techniques on your web site and then got a terrible suspicion I had not thanked the website owner for those techniques. Most of the young boys became as a consequence stimulated to read through all of them and have in effect really been tapping into them. Many thanks for actually being so helpful and then for making a choice on certain wonderful ideas millions of individuals are really wanting to learn about. My very own sincere apologies for not expressing appreciation to earlier.

  • A lot of thanks for all of your labor on this web site. Kate enjoys working on internet research and it’s easy to see why. My spouse and i hear all of the dynamic mode you render effective tips via this web site and as well as welcome response from website visitors on that content then our favorite daughter is undoubtedly becoming educated so much. Enjoy the rest of the year. Your performing a glorious job.

  • Thanks so much for providing individuals with such a memorable opportunity to read from this blog. It is often so great and also packed with a lot of fun for me personally and my office mates to search your web site minimum 3 times every week to see the newest guidance you have got. Of course, I’m so always motivated with the astonishing tips you give. Certain 4 ideas in this article are unequivocally the simplest we’ve had.

  • What i don’t realize is in truth how you’re not actually a lot more neatly-appreciated than you may be now.
    You are so intelligent. You already know therefore considerably relating to this topic,
    made me in my view consider it from so many varied
    angles. Its like men and women don’t seem to be
    fascinated except it is something to do with Woman gaga!
    Your personal stuffs great. At all times take care of it up!

  • Hi, I’m right here to warn you a few rip-off in soccer betting. The fraudulent data they provide has triggered so many hurt to the folks, you may look through that information here 388bet lua dao . Once you learn this, if you do not gamble, you may skip it, for those who play betting, this is news that you simply and all those who are betting on. If possible share this info with many people. Thanks very a lot